• KDT Communications

On Personal Branding: The #1 Way You Can Stand Out From The Crowd with LVW and Go Hustle.


What exactly is personal branding, you ask? Why is it relevant? Whether you’re contemplating doing the entrepreneurial things or you’re an employee, having a personal brand has become more important than ever.


According to the guys at CareerBuilder, your personal brand is a clear indication of the best you have to offer. Seventy percent of employers use social media to screen interviewees during the hiring process. Plus, job-seekers use it to check out their prospective employers. Think of it as your trademark. Your personal brand precedes you and has more far-reaching effects than you think…


Liezel van der Westhuizen has used it to go far beyond her field to create a persona that has staying power.


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