What exactly is personal branding, you ask? Why is it relevant? Whether you’re contemplating doing the entrepreneurial things or you’re an employee, having a personal brand has become more important than ever.
According to the guys at CareerBuilder, your personal brand is a clear indication of the best you have to offer. Seventy percent of employers use social media to screen interviewees during the hiring process. Plus, job-seekers use it to check out their prospective employers. Think of it as your trademark. Your personal brand precedes you and has more far-reaching effects than you think…
Liezel van der Westhuizen has used it to go far beyond her field to create a persona that has staying power.
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