Your Brand. Your Legacy. Amplified.

What Sets Us Apart

At KDT Agency Sports Lab, we don’t just manage athletes — we craft brands that inspire, influence, and endure. We are strategists, storytellers, and career architects, combining sports marketing expertise with brand innovation to elevate athletes beyond the game.

Founded in 2016 by sisters Kerryn and Kirsty Du Toit, and now led by Kerryn, our agency draws on over a decade of experience in sports marketing, communications, and athlete brand management.

Our approach blends strategic storytelling, media relations, digital growth, and commercial partnerships, creating athlete brands that transcend the field and leave a lasting legacy.

In sport, talent starts the journey — but brand defines the destination.

KDT Agency Sports Lab

It's Time to Glow

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Where Athlete Brands Evolve Beyond the Game

Welcome to KDT Agency Sports Lab — the next evolution of KDT Sports.

We've transformed from a traditional PR agency into a hybrid powerhouse that blends sports marketing, digital strategy, and athlete brand management.

Our mission? To amplify your influence, secure meaningful partnerships, and craft a legacy that transcends the final whistle.

Our Approach: Holistic Athlete Brand Building

At KDT Agency Sports Lab, we believe an athlete's brand is more than just game-day performance. It's about storytelling, strategic partnerships, and digital presence.

Our services are designed to:

Enhance visibility through targeted media exposure.
Cultivate authentic narratives that resonate with audiences.
Secure sustainable partnerships that align with your values and career trajectory.

Learn More

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OUR SERVICES

Brand Management & Strategy

We refine athletes’ personal brands, positioning, and public image to ensure consistency, influence, and long-term career growth — both on and off the field.

Media Relations & PR

From press features and broadcast interviews to high-profile media appearances, we build strong media relationships that put your story front and centre.

Social Media & Digital Strategy

We craft and manage your online presence, building engaged communities, driving growth, and creating authentic connections with fans and audiences.

Content Creation

From campaigns to visual storytelling, we produce authentic, narrative-driven content that captures personality, performance, and lifestyle.

Brand Partnerships & Collaborations

We secure purposeful sponsorships, endorsements, and collaborations that align with your personal brand values and resonate with your audience

Integrated Marketing

We design cross-platform campaigns that fuse PR, digital, and experiential activations to deliver maximum reach, engagement, and career impact.

Why Choose KDT Agency Sports Lab?

Expertise: Nearly two decades of experience in sports marketing and PR.
Tailored Strategies: Customized plans that align with your personal brand and objectives.
Comprehensive Services: A full spectrum of services that cover all aspects of athlete brand management.
Proven Track Record: A history of successful partnerships and brand activations.

Ready to Elevate Your Brand?
At KDT Agency Sports Lab, we're not just here to represent you; we're here to build with you.

Let's unlock your brand's full potential and position you for lasting success.
Contact us today to start your journey.

About
Us

What Sets Us Apart

Our Roster
We proudly represent a diverse group of top-performing athletes across various sports, including:

Rugby: Canan Moodie, Kurt-Lee Arendse,
Ex Rugby Players: Rosko Specman, Steven Kitshoff
Women Rugby Players: Nadine Roos, Zintle Mpupha
Women Rugby Commentators & Presenters: Layla Arrison
Cricket: Corbin Bosch, Daryn Dupavillon, George Linde, Junior Dala, Tshepo Moreki
Women Cricket Players: Tazin Brits
Boxing: Kevin Lerena
Motorsports: Anthony Raynard